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Follow the map for locations of participating businesses, featured musician, activity stations, specials and attractions.  

2nd Annual Inner Sunset Holiday Lights Stroll
Saturday, December 3, 2022 from 5pm-8pm

2021 STROLL 3

Join us in spreading cheer!

When?     Saturday, December 3rd 5pm-8pm 

Where?   Throughout the Inner Sunset merchant corridors 

What?     A festive holiday event welcoming neighbors near and far to come connect and explore the unique character and  small businesses of our vibrant Inner Sunset.


Features festively decorated and illuminated storefronts, living windows, live music and in-shop events scattered throughout the neighborhood, jolly trolley rides from 2-8pm, raffle and fun activities for all ages including a scavenger hunt reaching into the outskirts of our merchant corridors. 

Now in its second year, the Inner Sunset Holiday Lights Stroll, is a collaboration between the Inner Sunset Merchants Association, Inner Sunset Park Neighbors, Sunset Mercantile, and made possible by the generosity of Avenue Greenlight.

Are you a local brick and mortar wondering how you can join the fun?
There are so many ways you can participate! 

  • Light up and decorate your storefronts and exteriors in a manner that best represents what the holidays mean to you. Lighting up your shops will certainly bring so much more attention to your business and may earn you an exciting prize! 

  • Host a scavenger hunt item “hidden” inside your business. Participants will follow clues to your business and take a picture or note where they spotted it. 

  • Offer an in-shop event such as a sale, open house, live music or fun activity, which is also sure to bring extra attention to your business! 

  • Host an ISMA-sponsored band or musician outside of your business to help us spread the “festiveness” throughout the merchant corridors.

  • Stay open later than usual to participate in the 5-8pm event.


All participating businesses will be highlighted on our Inner Sunset Holiday Lights Stroll Map to be shared far and wide through marketing and social media. 

Contact or 415-465-2475 with any questions.

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